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The spring of 1985, the United States hundreds of millions of TV viewers saw an ad like this: a basketball court rolls to an end quickly, waiting for a handsome guy in there easily by wearing colored sneakers foot hook the ball into the hands, start the ball moving, at the same time, the engine came harsh engine noise, the roar of the engine getting louder and louder, the young man followed soar. The last 10 seconds of advertising is Jordan's "Walk in the Clouds", even though the audience had never seen a basketball game, also lamented in his superb skills. This ad is not only proof of Jordan has a special ability to fly, also hinted at his feet and the shoes are also necessarily linked to this. In this ad, that magical guy is the famous NBA sports star Michael & middot; Jordan, his feet a pair of sneakers is the famous brand "Nike." Before retirement, Jordan ???????: "Phil & middot; Knight and Nike turned me into a fantasy figure." This is the inside of the Knight "Nike," the founder, he put a small company into a large group, the once unknown superstar Michael Jordan pushed to the position. athletes fail 1938 year an ordinary boy born in the United States, and then, like most of their peers, he likes sports, playing basketball, baseball, running, his name is Phil & middot; Knight, as a general ordinary young man, his Adidas, Puma brand is very familiar with this kind of sports, but the unexpected is, is this extraordinary young man, after creating a new brand - Nike, Adidas dominate even more than in the sports field position. Knight has been very fond of sports, his high school paper almost entirely with sports-related, even universities chose the headquarters of the US Track and Field - University of Oregon. Although Knight likes sports, but only a mediocre score of 1 mile Runners, his worst score of 4 minutes 13 seconds, almost did not enter the ranks of world-class athletes (score of 4 points), and like him almost Too many people! but fortunately so, otherwise we would not see today a great entr Cheap foamposites for sale epreneur. In Oregon, Knight met his lifelong mentor, is his coach Bill & middot; Bowerman. Bowerman 1950s had a row to break the world marathon record, Eugene, Oregon, and thus also famous. He is extremely ambitious man, bent to make their sports teams than any other team. Training and competition, the athlete's foot disease is the most common offenders, Bowerman he wanted to design a shoe, the bottom light and sound support, small friction and stability, thus reducing athletes foot pain, get a good result. So, Bowerman designed the pieces of sneakers pattern. He found several shoe companies, but no one cares about him, ask yourself altogether stubborn Bowerman cobbler, learned shoemaking, in the last Games, the athletes put on his handmade by his appearance ugly but lightweight and comfortable shoes, ran the results are good ranking than any previous game. After graduation, Knight continued to pursue MBA degree from Stanford University, and Bowerman continued to do track and field coach and athletic footwear design in college. In 1960, Knight graduated. During his investigation report mentioned in a lot of sports star and ordinary athletes actually have a common goal: to defeat Adidas, so that more and more athletes wear the Japanese production of high quality and low price of running shoes --Tigers (Tiger cards ?W. Knight decided to go to Japan after graduation to look for an opportunity in Japan's Fair, Knight met in Japan Tiger sports shoes manufacturers, he claimed to be from the United States "Blue Ribbon Campaign Company", just Tiger brand needs an agent to enter the US market, so he took the agency gave the inexperienced young man. get the right agent to find the Bowerman Knight Now, both of them contributed $ 500, consisting of true blue Ribbon Campaign The company has become the exclusive distributor of Tiger sports shoes in the United States, began the initial start. This "Blue Ribbon" is the "Nike" predecessor. Nike brilliant start-up time, no warehouse, Knight Knight father put stock in t jordan 3 katrina 2018 he basement of the house, he and Bowerman two people a tube of finance, a tube design, with very understanding. He has proven to predict the market is correct, this cheap sports shoes sell well, the first year it sold $ 8,000 worth of goods. 1968 years after Bowerman restructuring Cortez shoes had become Tiger sports shoes most popular products, while Knight lay a solid financial foundation for the company's development. The company's business began to improve them. Soon, the Japanese company products sell well aware, we ask them to transfer after the first shipment. As a result, Bowerman their cost will be greatly improved, and had to redouble their efforts to sell. But Japan is also often not on time delivery, and even the first-class goods remain secretly sold in Japan, the defect to the United States. Once they receive a number of shoes Bowerman, Customer wore two weeks, on the separation of the upper sole. They had to swallow in order to maintain credibility, promptly returned to the customer. Even more exasperating is that Tiger also sent representatives to Eugene, Bowerman offered to buy 51% of shares, and accounted for two seats in the five directors, if you deny this request, immediately stop delivery. Make things difficult for the Japanese suffered unbearable Bowerman and Knight, flatly rejected the non-parts requirements. Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and taken. The NIKE name, in the eye of the West was very lucky, easy to read and easy to remember, it can scream loud. They quickly launched a "Nike" name sports shoes, and mesh beautifully designed trademark. Nike, the famous "a hook" trademark eye-catching, with a visually appealing, as well as sports shoes and other sporting goods should have the kind of movement, a symbol of strength and speed. In order to do publicity, Knight and his wife hand-printed T-shirts to Nike Olympic preliminaries of the field distribution, but to see people h cheap air jordans ave asked: "? Who is the Nike" but in the game, Knight small a little way out of the limelight, to be persuaded to use this new shoes marathon athlete finished fourth to seventh, while wearing Adidas shoes, athletes are eligible for the top three in qualifying. In the athletic footwear industry, Nike is facing fierce competition. Knight and Bowerman aware of: If you can not develop a product better than it is now a new product, they did not want to increase market share. And, so far, the US footwear manufacturers produced far less than the former Federal Republic of Germany Adidas company's foreign shoes. In 1975, a Sunday morning, Bowerman playing in baked waffle iron mold of a urethane rubber, used it to make a new type of shoe soles, in this waffle-style shoes fitted with small rubber nails, so that the elastic soles are stronger than the elastic popular on the market other shoe. This looks very simple product improvement, Knight and Bowerman became the starting point for the cause. 1976, Nike $ 8.3 million the previous year soared to $ 14 million. It's like wildfire, as it developed, the company is developing new style running shoes and spend huge amounts of money. In these improvements, Nike Air gives the left a deep impression. Nike Air heel is used to embed the inflatable cushion, it is the company's footwear technology trump card. It kept longer than the elastic foam sponge or rubber. Comfortable and smooth. Now, almost all produced authentic Nike Nike sports shoes are embedded with such a cushion. Interestingly, consumers are not aware of this mystery, however, but this is exactly what Nike high-quality, high-performance, high-quality lies. How to do it? Sales planners so in the advertising moving some brains. Soon a very unique yet attractive posters appeared. In a Nike shoe heel opened two "windows", people through the "window" to see the soles of Nike Air. Painting posters greatly attract consumers and make them understand at a glance than at Nike sneakers came out on top of the other. nex Cheap jordans online t two years, "Nike" followed on sales quadrupled. By the late 1970s, Nike has nearly 100 researchers, many of whom have a degree in biology, chemistry, experimental biology, engineering, industrial design, chemistry and a variety of related fields. This strong research strength developed more than 140 different styles of products, many products are the most innovative and market the most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These different styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, of all abilities runners have such a concept. against the never-ending corporate philosophy, to the 1979 Nike through the planning and the strong market for new products to sell, market share reached 33%, and finally squeezed into the original by the Adidas, Puma and Tiger built " iron triangle ", a sales star. By 1981, its market share even reached 50 percent, ahead of Adidas, while Knight himself running into the "Forbes" magazine coveted US 400 list of the richest people. Nike culture "sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture from the traditional concept of corporate image, Nike is the adventurous spirit of the pioneering companies in their verdant company is located in Oregon, has been cultivating a culture of well-designed, a veteran of Nike The manager once recalled: "It was like in a friendship environment full of hand, foot and work colleagues together happy to drink, stop talking about sports, and active and self-proclaimed anti-traditional character.." Every six months , Knight of the management team to meet and discuss strategy. The quarreling parties to "tit for tat" with. Knight always encourage confrontati cheap jordans for sale on, or even encourage confrontation, and he, like everyone else, to accept other people's loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free. On the famous Nike ad strategy, also showed vitality different from others. Type of Nike athletes looking different from Adidas, they maverick, strong personality, irritability, aggressive,. Such as tennis star John McEnroe, people always see his rage on the tennis court, with the authority of their quarrel. There are tennis star Andre Agassi, his beard, long hair disheveled, the jeans cut pants as tennis, tennis and this denim pants will become Nike's specialty products. With these big sports stars QUICKER advertising, Nike sports shoes are no longer just a sports shoe, and became idols and symbols of social status. 1984, Nike endorsers strategy began to re-establish their own image. He and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, as well as an unprecedented courtesy, to use Jordan's name on the Nike sports shoes. Almost all of them think that this is a fool talented, but a spokesperson for it. But Knight insisted on doing this, the impact of Nike Jordan is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, his ideal weight than any Nike logo. With the Jordan, Nike has created a new brand, "soar Jordan" (AirJordon), producing colorful basketball shoes and matching apparel. Advertising campaign "soar Jordan" is the success, but also the brand war victory in the first annual sales as high as $ 100 million. Jordan first wear the sneakers have been subjected to the prohibition of NBA officials, who believe that a violation of the league's dress code. Nike keenly feel this is a golden opportunity to conduct public relations activities, then launched an advertising cheap jordans solidarity, declared that "soar Jordan" was banned because it "revolutionary design." Results Nike and "soar Jordan" boarded the cover of countless newspaper headlines, NBA siege. Finally ending in favor of Nike ended. Advertising with athletes is that many people will think of, but the most successful, only Knight! And that countless people familiar "justdoit", the hero of the first "Justdoit" advertising is sitting in a wheelchair track and field athlete of Clegg & middot; Brown Xiu, advertising slogan that appears in the anti-black background white. Slogan did not read aloud, but it evokes a generation resonance. It is reminiscent of an obese man to postpone his weight loss plan, staff were busy by other things that upset the fitness activities and participate in sports activities dream was all the affairs of man interrupted. It was like Nike urging people to exercise, immediately go to action, to achieve. as part of BAPE's 20th anniversary celebration project, A Bathing Ape UNDFTD x adidas Consortium x three strong joint shoes last year became a topic of conversation. And recently, C2 Customs on the last three parties jointly ZX 5000 as inspiration, to create this customized Adidas Energy Boost A Bathing Ape". Shoes with a similar pattern of high camouflage, with Boost midsole, relative to the original, its slim shoes also show a different style. upcoming release / Air Jordan 1 Retro '94 powder blue low-key full black color / LeBron XI NSW Lifestyle brand new color comments on last article: upcoming sale / Air Jordan 1 Retro 94 powder blue next article: low-key full black color / LeBron XI NSW Lifestyle new color in order to celebrate its classic shoes, California 78 ushered in the birthday of 35th anniversary, the Japanese sports brand Onitsuka Tiger recently created a special do not note limited style. This special edition of California 78 with light yellow blue collocation show, the shoe body with a large breathable mesh fabric with suede heel and toe leather, and is equipped with lightweight flexible soles affixed to create a comfortable experience. The shoes are limited to 1978 pairs, each with unique numbers. SUPRA 2013 summer " Wrap" shoes debut, Vans OTW 2013 fall new shoes released comments on last article: SUPRA 2013 summer " Wrap" shoes debut, next: Vans OTW 2013 fall new shoes release in the cherry blossom season after "Sakura", PUMA recently for the classic shoes Suede bring a new "Asagao" color. In the early morning, evening flowers flowers "look" flowers for inspiration, a soft blue suede shoes and covered with colors on both sides of the leather logo on the side to Logo bronzing embellishment, and then carry on the bottom and white signs. The "Suede" "Asagao" will begin landing at the major PUMA designated stores in July 2nd. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes adidas Originals Stan Smith's another simple double "Tech" color Ink engaging in March released the latest basketball shoes Hyperdunk 2016 landing NikeLab PS7 comments on A: adidas Originals Stan Smith's another simple double "Tech" color Ink to look at a March release of the latest basketball shoes Hyperdunk 2016 landing NikeLab PS7 spring and summer is undoubtedly the vibrant green power, New Balance's shoes in many models to praise 1500 axis, not unexpectedly take the White / green theme concept to cater to the season, selection of high quality leather 〉 double sawFan: often commissioning editor date: 2015-12-23 HD: into the science fiction film elements PEAK beast 3.3 basketball shoes Product Name: English beast 3.3 Product Name: PEAK MONSTER 3.3 official number: E54031A official release: White / orange color; red / black; black / Green acid; deep blue / yellow Physalia official price: 519 yuan previous exposure to j wall 2, the same to the year of the monkey Memorial color D Lillard 2 to appear much more low-key, with all black tone as a special mix of totem, flexibility in the use of colour ornament shoe body details, the practices that make the finishing point let whole shoes without losing the protagonist Monkey King Monkey King momentum. D Lillard Year 2 'of the Monkey adidas' will be available for sale in January 12th. source: kenluThe shoes on the foot naturally extraordinary, Westbrook and Leonard have on foot XXX, and John Wall Jordan Brand's classic Air Jordan 12 French Blue shoes for. Wade boots Ambilight vision is also quite lethal, colorful effect is very dazzling. 〈br LaMarcus Aldridge Jordan Super.Fly 4 PO Carmelo Anthony Jordan Melo M12 Kobe Bryant Nike Kobe 11 DeMarcus Cousins Nike HyperRev 2016 Stephen Curry Under Armour Curry Two Anthony Davis Nike Air Max Audacity DeMar DeRozan Nike Kobe 11 Andre Drummond Jordan Rising High Kevin Durant Nike KD 8 Pau Gasol Nike Hyperdunk 2015 Paul George Nike HyperLive Draymond Green Nike HyperRev 2016 James Harden adidas Crazylight Boost 2.5 Al Horford Nike;After a colorful summer, into the fall but needs a clean shoes with a wild variety of shapes. In view of this, lacoste Footwear for men launched a crisp concise IMATRA CL shoes. Comfortable shoes are a classic design with simple colors calm, no matter with what attire are just right. The use of the design concept Lacoste simple and the atmosphere, the design of this classic wild, never ebb new shoes. Using brightly colored canvas to create high-quality leisure and elegance of both shoes while using soft rubber soles, to ensure that foot feeling comfortable. Rich texture of suede and washed to do the old effect all revealed Lacoste of excellent quality. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; in the arrival of the NBA all star, as the eastern guard votes ranked first in the Washington Wizards guard John. Wall, not surprisingly, for the second year in a row selected NBA All-Star lineup. I believe that when the brand will be for creating a special all star version of the shoes, and then this before, Adidas will the launched more traditional Washington Wizards color, different shades of blue vamp mix red details and the Washington Wizards away kit is very appropriate. Shoes will be logged into the adidas retailer in February 6th. J Wall adidas 1 "Blue " DCOnixNavy/Red-Lightrelease date: February 6, 2015 hair price: $115immediately download and install the artifact to grab a shoe artifact APP-- when the guest artifact!! WeChat search "dunkhome", open the WeChat service number to the lower right corner can be downloaded and installed!! source: sneakerbardetroitThe day before the Sneaker Con station in Cleveland has just ended, the day not only has many local sneaker enthusiasm to participate in them, there are many friends from other states, and most everyone's surprise is a lot of sneaker family. Of course, in addition to the sale of products is very attractive outside, participants sneaker wearing shoes is undoubtedly bright spot. Although we can't go to the scene, let's enjoy the shoes on the spot by photos.Shoes design in all major brands of Nike Dunk Hi Premium QS 3M 2013-12-08 22:38:38 3M reflective shoes in reflective material is already very common, although the market of reflective material shoes beyond count, but today we still have to recommend a 3M reflective material of shoes for everyone. Because this Nike Dunk Hi Premium whole shoe body in addition to Swoosh, all by 3M reflective material, in the dark night is very gorgeous. The Nike Dunk Hi Premium sells for $130, and it's a friend who wants to be the focus of attention in the dark.